As you can see on the graph Odnoklassniki queries emerged in the country in November 2007 since then it boomed until middle 2008. Facebook raised in October 2008 and started to catch up with Russian social network in September 2009.
Link: Google Trends - Facebook vs Odnoklassniki in Kazakhstan
Top cities in Kazakhstan where Odnoklassniki is more popular:
1. Kustanay*
2. Koshetau*
3. Karaganda*
4. Pavlodar*
5. Astana
6. Chimkent*
7. Almaty*
8. Atyrau
* - more queries than Facebook
Top languages for Odnoklassniki queries:
1. Russian
2. Kazakh
3. English
Top cities in Kazakhstan where Facebook is more popular:
1. Atyrau*
2. Astana*
3. Chimkent
4. Almaty
* - more queries than Odnoklassniki
Top languages for Facebook queries:
1. Turkish
2. Italian
3. English
4. Kazakh
5. Russian
From language data possible guess could be that Turkish expats are ones of the heaviest Facebook users in Kazakhstan. What is your opinion on that? Why do you think Italian is also so high? Please add your comments below.
What about other Central Asian countries? Unfortunately there is not enough search volume for Kyrgyzstan, Tajikistan and Turkmenistan. There is some data for 2009 for Uzbekistan though. Odnoklassniki seem to dominate for now.
Link: Google Trends - Facebook vs Odnoklassniki in Uzbekistan
At a glance:
Odnoklassniki
Launched: 2006/03
Registered users: 30'000'000 (2009/02)
http://blog.quintura.com/2009/02/26/odnoklassnikiru-hits-30-million-registered-users/?owa_from=feed&owa_sid=
Launched: 2004/02/04
Registered users: 100'000'000 (2008/08)
Active users: 150'000'000 (2009/01)
